An enterprise build in 21 days.

Fixed Ops Roundtable has been the meeting place for automotive service and parts leaders since 2019. Thirty-four virtual events. Twenty-nine in-person pop-ups. Sixty-eight thousand attendees. A retail advisory board of thirty-six operators, a weekly podcast past its 295th episode, and an archive of more than 1,700 panels, keynotes, and interviews with 4.1 million views.

Online, none of that had a home. The website was a landing page that pushed people to Eventbrite. The video archive lived on YouTube, where it earned views for someone else and could not be searched, sorted, or built on. Seven years of the best conversations in fixed ops, and no front door.

They needed the real thing, and they needed it before Back to School Week, their largest event of the year, opened on September 21.

An enterprise platform on Next.js, hosted and supported by us. Not a brochure site with a contact form. Accounts, roles, realtime, a media library that keeps itself current, moderation, transactional email, and monitoring that alerts us before anyone else notices.

• Fixed Ops Roundtable TV. A 24/7 channel with the live broadcast at the top, realtime chat, and a live viewer count, so an event has somewhere to happen that belongs to them.
• The library. All 1,757 videos imported from YouTube and sorted into series, with search, most-watched rows, and an hourly sync that files new uploads on its own.
• Events and agendas. Event pages, plus a full five-day agenda with every session, speaker, and start time, day by day, and registration one click away.
• Member accounts. Free sign-up, profiles, and comments under every video, held for approval so the team stays in control of the conversation.
• News, written by their team. Posts publish straight to the site, built to rank the day they go live.
• A management system with real roles. Owners, managers, and editors, invited by email, each seeing only what they should. Every page, video, event, and bio is editable without a developer.
• Search and AI, handled. Structured data, sitemaps, a video sitemap, llms.txt, and instant indexing so Google and the AI assistants people now ask can read the whole library.
• Email that works. Inquiries routed to the right inboxes, a daily digest of site activity, and automatic alerts when something needs attention.
• The basics done properly. Mobile first, an accessibility statement, cookie consent, privacy and terms, and a domain, mail, and DNS cutover that never dropped a message.

They own their audience now. Seven years of video sits on their own domain, under their own brand, next to a sign-up form and a registration button instead of a competitor's recommended videos.

The team publishes without us. Agendas, news, photos, bios, and the announcement bar are theirs to change, on their schedule. Nothing waits on a developer, which is what makes a site like this affordable to run.

The event has a front door. Back to School Week went live with all five days and every session public and searchable, ten days before it opened, so people can find a session by name and land on a page that sells the whole week.

They are findable. A brand that lived on LinkedIn and Eventbrite now has 1,809 pages that Google and AI tools can read, all pointing at one domain.

Launch is the start of the work, not the end of it. Analytics and Google Business Profile connect next, and then we meet every month to read the numbers together and decide what to build, write, and optimize from there.

We host the site, keep it fast, and keep the search and AI work going. Ted's team keeps doing what they have done for seven years, with somewhere to put it.